Michael Porter's Value Chain: Increase Value and Beat the Competition (Management & Marketing)
Xavier Robben
Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide.
The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market.
In 50 minutes you will be able to:
•Identify the nine functions that generate value within a business
•Analyse your company’s activity to make the most of your competitive advantage
•Find areas for improvement and take concrete steps to maximise performance
The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market.
In 50 minutes you will be able to:
•Identify the nine functions that generate value within a business
•Analyse your company’s activity to make the most of your competitive advantage
•Find areas for improvement and take concrete steps to maximise performance
หมวดหมู่:
ฉบับ/เล่ม:
12
ปี:
2018
สำนักพิมพ์:
50Minutes.com
ภาษา:
english
จำนวนหน้า:
24
ISBN 10:
2806270065
ISBN 13:
9782806270061
ซีรีส์:
Management & Marketing
ไฟล์:
EPUB, 1.35 MB
IPFS:
,
english, 2018
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