Business to Business Electronic Commerce: Challenges and Solutions
Merrill Warkentin
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel – selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began – called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
หมวดหมู่:
ปี:
2001
สำนักพิมพ์:
IGI Global
ภาษา:
english
จำนวนหน้า:
308
ISBN 10:
1591400090
ISBN 13:
9781930708099
ไฟล์:
PDF, 1.95 MB
IPFS:
,
english, 2001
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